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Which of the following best describes your position right now?
I’m building my platform on the side
I’m building my platform full-time
I haven’t started building my platform
Which elements of your platform have you established so far? (Choose all that apply. If none apply, please skip this question)
Clear brand identity (target audience, tagline, etc)
Established home base (personal, professional website you control)
Quality email list (dedicated list of subscribers you communicate with regularly)
Strategic social embassies (following on Facebook, Twitter, Instagram, etc)
Profitable flagship product (online course, ebook, membership site, etc)
When you think about building your platform, how does it make you feel?
Intrigued. I don’t know much about online platforms, but I want to learn more.
Confused. I don’t know what steps to take or tools to use to get traction online.
Overwhelmed. I know there’s so much I need to do, but I don’t have enough time to get it done.
Excited. I think my brand has a lot of potential, and I believe I can move it forward.
Confident. I’m already getting traction online, and I’m confident my brand will continue to grow.
When it comes to building your online platform, which of the following best describes your current situation?
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I’m trying to figure out my platform focus and who my audience really is.
I’m searching for the best way to reach more people with my existing platform.
I know what to do to build my platform, but I’m pressed for time. I need help prioritizing.
I’m focused on the money side of my platform right now (offsetting costs or generating revenue).
I struggle identifying the best tools and resources to use, and how to use them.
How far have you come with establishing your brand identity?
I haven’t started. I’m still trying to figure out exactly what my message is.
I have a name and/or domain name for my brand.
I have a logo and/or tagline for my brand.
I have a defined color palette and/or set of fonts for my brand.
I have a professional headshot and/or header image for my brand.
How many subscribers do you currently have on your email list?
0 (I haven’t started building my email list)
1 - 99
100 - 499
500 - 999
1,000+
Do you follow a regular schedule for when you’ll publish content to your blog and social media channels?
I’m not publishing any content yet
I publish content, but I don’t have a schedule. I just post when the inspiration strikes.
I follow a schedule for my blog posts, but not for my social media posts.
I follow a schedule for both my blog and social media posts.
I follow a schedule for both my blog and social media posts, and have at least a week’s worth of content scheduled in advance.
What type of online platform are you building, or intending to build?
I’m building an audience around my name and personality, with a central message
I’m building an audience around my name and personality, without a central message
I’m building an audience around the name of a business or idea
I’m building an audience for a non-profit or charitable cause
How does your profession relate to your aspirations for your platform’s future?
My primary source of income is a job related to my online platform
My primary source of income is in a different field than my online platform
My online platform is my primary focus, or source of income
Email
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